Trademarks are designed so no one else can copy your business branding. Trademarks come in the form of logos, symbols, images, phrases and sounds. In 1946, the Lanham Act was established as the United States federal trademark law statute. Trademarks are registered through the United States Patents and Trademark Office (USPTO). But, just why are trademarks important to a business?
Customers Find You Easier
One of the things that many business owners face is the ability to stand out among their competitors. Trademarks can help your business stand out by effectively capturing the attention of potential customers. They help your business indicate to the world that your products or services are a consistent level of quality. When people see your trademark, they instantly associate it with your business and know exactly who they are dealing with.
Effective Use of the Internet
When someone is using a search engine or social media site to locate products or services, your brand is the first thing that should pop into their head and the first thing they should be searching for. What this means for your business is more website traffic, additional brand recognition, and more customers.
No Expiration Date
The best part of trademarks is that they last as long as you want to use it. They don't have an expiration date, as long as you renew it properly after a period of 10 years. Some of the most popular trademarks in the United States have been around for centuries. According to the United States Patents and Trademark Office, the oldest trademark that is still in use today is Samson Rope, registered on May 27, 1884, depicting Samson slaying a lion. Other long-lasting trademarks, according to USA Today, include Shell Oil in 1904, with their well-known scallop shell logo and Levi Strauss in 1886, with their well-known logo featuring two horses.
Protects You from Copycats
When you obtain a registered trademark, it provides you with the exclusive rights to your trademark and also stops anyone else from using it. This is especially important in the event you think someone else is trying to copy your brand. When registering your trademark with the United States Patents and Trademark Office, you are protecting yourself and your brand on a national level.
As a business owner, it is important to protect your business, and trademarks are the ideal way to do so. It is also important for you to understand the importance of trademarks when it comes to your business. With this understanding, you can help your business to flourish, thrive, and expand. Contact a company like Lingbeck Law Office for more information about patent law.
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